COMCAST_FABRIC OF AMERICA

The first American flag made from voices: an innovative digital experience to engage audiences in a new way.

By creating an immersive digital experience infused with documentary audio interviews and supporting the project with an integrated communications campaign across social, digital, events, retail, radio and PR, we connected with our audience from an unexpected angle. It allowed us to remind everyone of the hugely important contributions that immigrants have made to our country and invited the public to take their place in the flag, voice by voice, thread by thread.