COMCAST_THE ART OF STORYTELLING

From general market to Hispanic market to Asian market to market-agnostic (but always market-aware.)

First tasked with modernizing Hispanic’s communication for its growing and morphing Hispanic American audience, we were soon asked to help the brand connect with other important audiences in meaningful ways. With this campaign for Asian American Pacific Islander Heritage month, we built upon Comcast’s reputation as a company that supports storytelling of all kinds, partnering with iconic artist Kim Jung Gi to pay tribute to the work and influence of Asian Americans in cinema.